Digital Product Designer

Full-time | Toronto, ON

I'm interested

Digital Product Designer

Full-time | Toronto, ON


Be Part of Our Story

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life.

Talent DeveloperTalent Developer
Transparent and Open to FeedbackTransparent and Open to Feedback
Customer InspiredCustomer Inspired
Process DrivenProcess Driven
Continuous ImprovementContinuous Improvement

Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

The Digital Product Designer is responsible for imagining and designing digital customer experiences for, focusing on shopping and purchase journeys. This role collaborates closely with passionate cross-functional scrum team members, with a primary focus of creating Best-in-Class digital experiences for customers and employees.


  • Lead the design of product and feature development from start to finish; including customer journey mapping, scenario creation, pixel perfect mocks and prototypes for all digital channels (desktop, tablet and mobile) 
  • Contribute to design research initiatives, ethnographic research, personas, competitive analysis, A/B testing and other user research by translating customer insights into actionable requirements 
  • Lead and facilitate design workshops with cross-functional stakeholders and customers, including co-creation, design sprints and internal ideation sessions 
  • Conduct usability testing with customers throughout the design process – from early paper prototypes, clickable mocked ups and fully functional prototypes 
  • Maintain and use Indigo’s Design System, ensuring that all UX is clean, affective, and joyful 
  • Create and use journey maps, personas and other design methods to empathize and distil customer needs 
  • Inform stakeholders and scrum teams of customer needs and design solutions 
  • Maintain awareness of and use leading edge UX design principles to ensure solutions are focused 
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them 
  • Translate core reporting and research insights into actionable initiatives 
  • Utilize the best medium to communicate your vision, whether it be sketches, mocks, etc. 
  • Work closely with technology and product management teams throughout the development cycle, creating new concepts and iterating quickly on designs when technical roadblocks are met 
  • Effectively communicate design rationale for concepts and detailed designs to internal teams (grounded in user research, user testing, and data/analytics) 
  • Work with internal key business partners to improve the total consumer experience 
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily 
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself 
  • Model Indigo’s values and convey a positive image in everything you do 
  • Celebrate diversity of thought and have an open mindset 



  • Minimum of 5-7 years in product design for web and mobile channels. Ideally for an omni-channel retailer 
  • Bachelor’s degree in related field 
  • Proven track record in translating business needs into digital product experiences 
  • Strong portfolio showcasing user-centered digital products / services shipped 
  • Innovative and creative approach to product research and design 
  • Proficient in Figma, Sketch, Invision and other design tools 
  • Proficient in design research; this includes field research, user interviewing, usability and A/B testing 
  • Strong communication skills with an ability to tell compelling stories about the work 
  • Ability to help facilitate design workshops and co-create sessions and design sprints is an asset 
  • Knowledge of design thinking methods are strong assets 
  • Experience in eComm design and customer shopping behaviours are very strong assets 

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at 1 (888) 881-3177 (toll free) or if you require an accommodation at any time during the recruitment process. 



Digital Product Designer

Home Office (HO)
Mid-Senior Level
Information Technology
IndigoVoted one of Canada’s Top 50 Most Attractive Employers