Team Lead, Design - Social & Digital Advertising

Full-time | Toronto, ON

I'm interested

Team Lead, Design - Social & Digital Advertising

Full-time | Toronto, ON


Be Part of Our Story

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life.

Talent DeveloperTalent Developer
Transparent and Open to FeedbackTransparent and Open to Feedback
Customer InspiredCustomer Inspired
Process DrivenProcess Driven
Continuous ImprovementContinuous Improvement

Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

The Team Lead, Design (Social & Advertising) is a leader within the digital design team supporting the day-to-day execution, coordination and delivery of branded programs and initiatives to all external Marketing and Paid Social support. This role leads designers in applying their creativity, and design production skillsets to efficiently produce high quality, consistent and on-brand design deliverables, while continuously striving to evolve design systems and strategies.



  • Build and develop strategic concepts and solutions collaboratively with the Sr. Manager, Digital Art Direction, and internal teams
  • Maintain digital brand asset style guides
  • Mentor and lead Junior and Intermediate UI Designers through creative reviews and workshops; provide quality assurance and feedback on all email creative
  • Ensure that all brand standards, content models and best practices are adhered on day-to-day work before projects are shared with cross functional partners
  • Review photo art direction on styling, composition, crops etc.; on digital campaign, promotions, motion graphics for Social and Digital Advertising
  • Collaborate with the Art Director, Digital Producer, Marketing and Creative Studio teams to adjust project goals and design decisions on the fly as necessary to adapt to changing situations and meet established schedules
  • Keep abreast of design updates and decisions as they pertain to Social and Digital Advertising at large; communicate and share knowledge within projects as needed
  • Keep abreast of performance metrics in social channel to aid continuous improvement decision-making
  • Proactively identify opportunities and initiate growth in emerging areas
  • Proactively identify and anticipate customer expectations and needs
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
  • Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers
  • Stay abreast of current digital trends to aid in the development of cutting-edge marketing, design and user experience concepts
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them


  • Collaborate with others to drive flexible and iterative solutions, quickly and easily
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
  • Help others see the impacts of their efforts and proactively engage other functions to get input
  • Encourage others to freely share their point of view and be open to feedback


  • Model Indigo’s beliefs and convey a positive image in everything you do
  • Celebrate diversity of thought and have an open mindset
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
  • Embrace, champion and influence change through your team and/or the organization



  • Post-secondary degree in digital arts program or equivalent
  • 5+ years’ experience in agency or in-house creative shop
  • An expert in Adobe Creative Suite, Sketch and Figma
  • Knowledge of common web languages (html; CSS; Javascript; & JQuery) are an asset 
  • Excellent conceptual, visualization, and design skills  
  • Demonstrated skills in graphic design and brand development
  • Strong attention to detail and professionalism
  • Strong time management skills with a proven ability to focus on priorities, juggle multiple tasks and meet deadlines while also balancing design requirements
  • Strong interpersonal, written, and oral communication skills
  • Demonstrated ability to solve complex problems efficiently
  • Ability to lead and inspire others
  • An understanding of storytelling, craftsmanship, and continuity
  • Ability to work independently with minimal supervision

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at 1 (888) 881-3177 (toll free) or if you require an accommodation at any time during the recruitment process. 



Team Lead, Design - Social & Digital Advertising

Home Office (HO)
Mid-Senior Level
Indigo Digital
IndigoVoted one of Canada’s Top 50 Most Attractive Employers