Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

As the Administrator, Public Relations you will be responsible for supporting the Public Relations team in all aspects of day-to-day operations, as well focusing product placement and pulls, tracking and analysis.


  • Ongoing development and maintenance of Indigo public relations media database
  • Build and maintain strong, positive relationships with media teams keeping Indigo Books & Music Inc. top of mind for product placement and story opportunities
  • Assist with development of targeted, compelling and succinct pitches, fact sheets
  • Timely and accurate responses to media requests, including product placement, fact checks, store pulls, image and sample requests
  • Coordinate media outreach including sample receipt and distribution for product placement
  • Timely accumulation and distribution of media coverage and coverage summaries for relevant stakeholders
  • Media monitoring and analytics – maintain thorough records and summaries of media coverage providing weekly, quarterly and annual updates
  • Proofread media material for content, style, grammar and accuracy
  • Assist with media preview and event production as needed
  • Facilitate media and blogger mailers including packing and distribution
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
  • Proactively identify and anticipate customer expectations and needs
  • Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them.
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
  • Help others see the impacts of their efforts and proactively engage other functions to get input
  • Encourage others to freely share their point of view and be open to feedback
  • Model Indigo’s beliefs and convey a positive image in everything you do
  • Celebrate diversity of thought and have an open mindset
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
  • Embrace, champion and influence change through your team and/or the organization




  • University or Post-Secondary Degree or Diploma, preferably in Marketing, Communications or Public Relations
  • Demonstrated interest in public relations
  • Excellent organizational and project management skills with a strong attention to detail
  • Excellent command of English, specifically grammar
  • Strong written and verbal communication skills
  • Demonstrative skills in multi-tasking and grace under pressure
  • Strong computer skills, specifically with Word, Excel and PowerPoint software
  • Passion for retail marketing and customer communication
  • Written and verbal French communications skills, though not required, are an asset
  • Team player and personable
  • Energetic and enthusiastic attitude
  • Positive, ‘can-do’ roll-up-sleeves approach
  • Personal integrity in terms of accountability and ownership
  • Gracious, easy going and approachable
  • Dedicated to providing excellent customer service – internally and externally
  • Keen desire to learn and sees the opportunity in all tasks
  • Analytical, insightful approach; constantly seeks to improve methodologies

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at 1 (888) 881-3177 (toll free) or Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process. 



Administrator, Public Relations - 3 Month Contract

Home Office (HO)
Entry Level
IndigoVoted one of Canada’s Top 50 Most Attractive Employers