Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

As the Specialist, Email Development & Deployment you will build, test and launch simple to highly advanced email campaigns and interactive programs using the Email Service Provider (ESP) platform on-time, on-budget and without any errors. You will review project requests from the email marketing team to determine how to implement them, and use the provided creative and established processes, lead the end-to-end email production process from coding HTML to deploying the campaign. Working within the online marketing team environment, you will provide guidance and mentorship while coordinating marketing efforts and consults on technical and/or complex projects.



  • Lead the end-to-end email production process for majority of email deployments within our ESP platform, including coding HTML/CSS, ensuring accuracy of content (spelling, format, image quality), preparing audiences, and deploying campaigns
  • Perform quality tests ensuring email rendering across variety of email clients and devices
  • Prepare audiences and deploy email campaigns as required and on-time
  • Setup and monitor of triggered email programs, including optimizing existing programs and developing of new programs
  • Monitor data for trigger email campaigns and troubleshoot when necessary
  • Setup email reporting dashboards, monitor trends, and analyze results
  • Continually update email production process based on new tools, techniques, etc; effectively document process changes
  • Liaise with ESP and keep up-to-date with platform changes, enhancements and updates
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them



  • Collaborate with others to drive flexible and iterative solutions, quickly and easily
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
  • Encourage others to freely share their point of view and be open to feedback
  • Develop positive and productive peer relationships
  • Work in a collaborative and constructive manner with team and cross functional partners


  • Model Indigo’s beliefs and convey a positive image in everything you do
  • Celebrate diversity of thought and have an open mindset
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
  • Embrace, champion and influence change through your team and/or the organization



  • 3+ years HTML coding experience
  • 1+ years hands-on email development experience
  • Bachelor’s or equivalent experience
  • Understanding of CRM, segmentation and direct/database marketing is an asset
  • Strong technical, creative, and analytical aptitude
  • HTML & CSS email coding proficiency including cross-client best practices
  • Experience working with various large ESPs (experience with Oracle Responsys or Sailthru preferred)
  • Experience with responsive email development is an asset
  • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
  • Experience collaborating across multiple departments to execute projects
  • Extreme attention to detail, organized and process focused
  • Ability to manage time effectively, prioritize requests, understand directions and work independently in a fast-paced environment with tight deadlines
  • Experience with Adobe Photoshop and Excel
  • Familiarity with writing SQL queries and understanding boolean logic is an asset
  • A natural curiosity with an eagerness to learn and improve

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at 1 (888) 881-3177 (toll free) or Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process. 



Specialist, Email Development & Deployment

Home Office (HO)
Indigo Digital
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