Email Marketing Coordinator - 8 Month Contract

Contract | Toronto, ON

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Email Marketing Coordinator - 8 Month Contract

Contract | Toronto, ON

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Be Part of Our Story

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life.

Customer InspiredCustomer Inspired
EngagedEngaged
AgileAgile
Transparent and Open to FeedbackTransparent and Open to Feedback
Continuous ImprovementContinuous Improvement

Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

The Coordinator, Email Marketing is responsible for the day-to-day, hands-on execution of email marketing campaigns, calendar, and select strategic initiatives in support of company and business unit objectives.  

WHAT YOU’LL DO: 

  • Execute on email campaigns from concept brief to deployment by: 
    • Developing creative briefs for email campaigns in the marketing calendar  
    • Managing campaign content, stakeholder reviews and edits, ensuring milestones and interim deadlines are met in order to deploy emails on-time  
    • Perform quality assurance on all emails with the production team to ensure products, content and links are correct to ensure an error free deployment 
  • Manage email performance and reporting by: 
    • Tracking, compiling and analyzing campaign results to ensure campaigns are meeting objectives 
    • Provide recommendations for enhancing effectiveness, improving KPIs, such as open and click rates 
    • Identify opportunities for campaign testing, execute and report on results and provide go forward recommendations  
  • Stay up-to-date with trends and best practices in email marketing and share this information with the marketing team 
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes 
  • Proactively identify and anticipate customer expectations and needs 
  • Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers 
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them 
  • Provide other support to projects as needed by the digital marketing team 
  • Model Indigo’s beliefs and convey a positive image in everything you do 
  • Celebrate diversity of thought and have an open mindset 

Qualifications

WHO YOU ARE: 

  • Bachelor’s degree or college diploma in preferably marketing, communications or business 
  • 1+ years of experience in email marketing 
  • Experience in a B2C fast-paced retail / ecommerce environment  
  • Understanding of data driven marketing  
  • Strong command and understanding of email marketing metrics 
  • Very detail oriented with strong analytical, planning and time-management/organizational skills 
  • Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met 
  • Strong communication skills – dealing with stakeholders on a daily basis  

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at 1 (888) 881-3177 (toll free) or Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process. 

WELCOME HOME

Indigo

Email Marketing Coordinator - 8 Month Contract

Home Office
Contract
Entry Level
Marketing
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