Digital Product Manager - Mobile App and Loyalty

Full-time | Toronto, ON

I'm interested

Digital Product Manager - Mobile App and Loyalty

Full-time | Toronto, ON


Be Part of Our Story

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life.

Talent DeveloperTalent Developer
Transparent and Open to FeedbackTransparent and Open to Feedback
Customer InspiredCustomer Inspired
Process DrivenProcess Driven
Continuous ImprovementContinuous Improvement

Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

At Indigo, the Manager, Digital Product is responsible for ensuring we build and deliver meaningful enhancements that create value for our millions of customers. With a focus on data quality, loyalty, traffic, SEO optimization and customer acquisition, the Manager identifies opportunities through an intense understanding of the market and the voice of the customer, engagement of the Indigo team, and thoughtful insights from data and analytics. The Manager will also work with a cross-functional product squad of designers, engineers and business specialists to build and deliver high quality software in the ecommerce space. 


  • Develop and own the product strategy with prioritized initiatives, features and clear success measurements for a particular product portfolio 
  • Create and socialize the customer and business rationale (Customer Impact & ROI business cases) for relevant product enhancements to champion and communicate the product vision 
  • Clearly define and prioritize product challenges and opportunities, develop a product roadmap and manage a clean product backlog 
  • Work with a cross-functional teams, including Online Merchandising, Digital Operations, Loyalty, Development, UX, Customer Support, Analytics and key business stakeholders to map requirements, gather ideas and conduct experiments towards Indigo’s strategic objectives and goals 
  • Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes 
  • Facilitate a strong product discovery process through constant testing and prototyping, along with design partners  
  • Gain a deep understanding of the market, and seek out new opportunities through benchmarking and analysis, insights through our own data, voice of the customer and input from the larger Indigo Team 
  • Stay current in functional expertise and keep abreast of industry trends and emerging technologies 
  • Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers
  • Bring out the best in others, empower and constructively stretch talent 
  • Give authentic feedback on performance and potential 
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily 
  • Help others see the impacts of their efforts and proactively engage other functions to get input 
  • Encourage others to freely share their point of view and be open to feedback 
  • Accountable for the overall engagement, productivity, turnover and bench strength of the team 



  • Degree or Certificate in Computer Science, Engineering, Business or UX Design 
  • Minimum 3 years of experience in a product management role, and 4-5 years of progressive professional  experience in retail or ecommerce 
  • Customer-focused, proactive, and results-oriented to doing what's right for both Indigo and its customers 
  • Ability to think critically, to analyze and creatively solve technical or business-related problems using a deep analytical skillset 
  • Exceptional communication skills, with the ability to influence project team members and business stakeholders on key project issues 
  • Ability to break down and define complex problems, while managing complex cross-functional stakeholder relationships  
  • Mobile app experience a plus 
  • Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment 
  • Exceptional business acumen 
  • Exceptional knowledge of current and emerging Digital and Retail technologies and how they could be applied to drive the Indigo business 
  • Exceptional knowledge of e-commerce, mobile, social, and multi-channel retailing trends

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at 1 (888) 881-3177 (toll free) or if you require an accommodation at any time during the recruitment process. 



Digital Product Manager - Mobile App and Loyalty

Home Office
Mid-Senior Level
Information Technology