Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description


The Lead, Digital Analytics Implementation is an expert in all aspects of Indigo’s analytics implementation, including driving a roadmap of investments to our analytics and testing tool stack, ensuring the analytics and reporting needs of the business are met, and championing our data collection practices. The role will lead Indigo’s efforts in identifying and implementing automation and innovation in web analytics implementation, quality assurance and reporting. The Lead is also responsible for the development of advanced JavaScript code involving analytics implementations with platforms such as Google Analytics, and the Adobe Marketing Cloud.  

  • Drive roadmap of analytics and testing tool stack investments, leading project teams in end-to-end identification and implementation of web analytics, quality assurance, and reporting automation and innovation 
  • Work with development teams to install, configure and use web analytics services such as Google Analytics, Adobe Marketing Cloud etc.  
  • Lead a team with site tag implementation and custom rules development, leveraging data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Dynamic Tag Manager, Tealium, Ensighten, Signal, and others 
  • Partner with Product Teams to identify KPIs for new initiatives and recommend strategies to measure success 
  • Ensure alignment of data structures (eVars, props, events) across multiple reporting suites, and lead efforts to integrate data from multiple sources into the Adobe reporting suite 
  • Support ongoing refinement of processes and documentation governing all aspects of Adobe analytics tagging, implementation, QA and reporting 
  • Serve as the primary lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs 
  • Lead and/or perform quality assurance tests on tracking implementations 
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes 
  • Proactively identify and anticipate customer expectations and needs 
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them 
  • Enable business teams to be data driven and make fact-based decisions while deriving customer insights from digital analytics datasets 
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily 
  • Support driving the Indigo analytics practice to the next level by constantly pushing the status quo and upskilling others around you on analytics best practices 
  • Model Indigo’s beliefs and convey a positive image in everything you do 
  • Celebrate diversity of thought and have an open mindset 
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes 
  • Embrace, champion and influence change through your team and/or the organization 



  • 5-7 years defining the structure of data layers and ensuring Adobe analytics is implemented through tag management systems 
  • 5-7 years on-the-job experience implementing web analytics tools using Google/ Adobe Analytics  
  • Experience with front-end web development technologies (JavaScript, HTML, CSS, JQuery). 
  • Adept with at least one Tag Management Solution such as Google Tag Manger, Adobe Dynamic Tag Manager, Ensighten, Signal, Tealium or TagMan  
  • Proficient with tag auditing tools such as Fiddler, Charles, ObservePoint, WASP 
  • Experience with iOS and Android SDKs for mobile platform analytics deployment Experience with SQL-based queries (PHP, MySQL or other), flat-file handling through programmatic code, and ETL tools  
  • Experience using Google or Adobe API’s to insert and extract  
  • Adobe/Google Certified Expert Implementation a plu 
  • Strong critical thinking, analytical and problem solving skills, and excellent attention to detail  
  • Excellent interpersonal skills and ability to collaborate/negotiate with various technology and business stakeholders, comfortable with asking the tough questions to ensure the success of organizational projects 
  • Excellent verbal and written skills to be able to communicate effectively to both a technical and business audience at the senior leadership and the working level 
  • Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment 
  • A drive to understand the relationships between data and activities, draw conclusions and use critical thinking to validate/verify outputs 

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 



Digital Analytics Implementation Lead

Home Office