Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description


At Indigo, the Manager, Digital Product is responsible for ensuring we build and deliver meaningful enhancements that create value for our millions of customers. With a focus on data quality, loyalty, traffic, SEO optimization and customer acquisition, the Manager identifies opportunities through an intense understanding of the market and the voice of the customer, engagement of the Indigo team, and thoughtful insights from data and analytics. The Manager will also work with a cross-functional product squad of designers, engineers and business specialists to build and deliver high quality software in the ecommerce space. 


  • Work with a cross-functional team, including Digital Operations, Marketing, Loyalty, Development, Studio, UX, and Analytics and key business stakeholders to map requirements, gather ideas and conduct experiments towards Indigo’s strategic objectives and goals 
  • Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes 
  • Develop and own the product strategy with prioritized features and clear success measurements for a particular product line 
  • Translate product strategy into detailed requirements, ensuring the completion of team deliverables and set/adhere to team budgets 
  • Clearly define and prioritize product challenges and opportunities, develop a product roadmap and manage a coherent product backlog, including retiring features that no longer make sense 
  • Create and socialize the customer and business rationale (Customer Impact & ROI business cases) for relevant product enhancements to champion and communicate the product vision 
  • Facilitate a strong product discovery process through constant testing and prototyping, along with design 
  • Gain a deep understanding of the market, and seek out new opportunities through benchmarking and analysis, insights through our own data, voice of the customer and input from the larger Indigo Team 
  • Stay current in functional expertise and keep abreast of industry trends and emerging technologies 
  • Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers 


  • Build strong teams by attracting and developing the best talent 
  • Bring out the best in others, empower and constructively stretch talent 
  • Give authentic feedback on performance and potential 
  • Ensure all team members are motivated, understand where they stand, and have clear performance objectives aligned with Indigo and team goals 
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily 
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself 
  • Help others see the impacts of their efforts and proactively engage other functions to get input 
  • Encourage others to freely share their point of view and be open to feedback 
  • Accountable for the overall engagement, productivity, turnover and bench strength of the team 


  • Model Indigo’s beliefs and convey a positive image in everything you do  
  • Celebrate diversity of thought and have an open mindset 
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes 
  • Embrace, champion and influence change through your team and/or the organization 



  • Degree in Computer Science, Engineering, Business or UX Design 
  • Minimum 3 years of experience in a product management role and 4-5 years of experience working in a business / tech environment 
  • Experience in an Agile environment with a Product Owner background is preferred 
  • Experience in building products at scale within retail or ecommerce environments  
  • Customer-focused, proactive, and results-oriented to doing what's right for both Indigo and its customers 
  • Ability to think critically, to analyze and creatively solve technical or business-related problems using a deep analytical skillset 
  • Exceptional communication skills, with the ability to influence project team members and business stakeholders on key project issues 
  • Ability to break down and define complex problems, while managing complex cross-functional stakeholder relationships  
  • Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment 
  • Exceptional business acumen 
  • Exceptional knowledge of current and emerging Digital and Retail technologies and how they could be applied to drive the Indigo business 
  • Exceptional knowledge of e-commerce, mobile, social, and multi-channel retailing trends 

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 



Digital Product Manager

Home Office