Job Details

Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description


As the Digital Product Manager you will be responsible for driving value-creating digital products for key strategic initiatives including the marketplace.  With a focus on data quality, loyalty, traffic, SEO optimization and customer acquisition, this role works to identify opportunities through an intense understanding of the market and the voice of the customer, engagement of the Indigo team, and thoughtful insights from data and analytics.

  • Leading a cross-functional team by validating ideas and conducting experiments towards our strategic objectives and goals
  • Develop and own the product strategy for the Acquisition Funnel & Data Integrity
  • Create and socialize the business rationale and economics (ROI business cases) behind the relevant products to champion and clearly communicate the product vision to everyone on the Team
  • Clearly define and prioritize product challenges and opportunities, develop a product roadmap and manage a coherent product backlog, including retiring features that no longer make sense
  • Facilitate a strong product discovery process through constant testing and prototyping, along with design
  • Write the user stories, define the minimum viable product (and the acceptance criteria), identify project risks and dependencies, and actively participate in all stages of the development
  • Constantly seek out new opportunities through market benchmarking and analysis, insights through our own data, voice of the customer and input from stakeholders
  • Stays current in functional expertise and keep abreast of industry trends and emerging technologies
  • Responsible for the product meeting the defined targets, including coordinating the tracking of the relevant targets through pre and post analyses, and A/B testing during the project
  • Ensure the completion of team deliverables and set/adhere to team budgets, as applicable
  • Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes



  • Degree in Computer Science / Engineering, Business or UX Design
  • Minimum 3 years of experience in a product management role and 5-8 years of experience working in a business / tech environment
  • Experience in an Agile environment with a Product Owner background is preferred
  • Customer-focused, proactive, and results-oriented to doing what's right for both Indigo and its customers
  • Exceptional critical thinking ability to analyze and creatively solve technical or business-related problems using a deep analytical skillset
  • Exceptional communication skills (both written and verbal), with the ability to influence project team members and business stakeholders on key project issues
  • Exceptional interpersonal skills and ability to collaborate/negotiate with various technology and business stakeholders, comfortable with asking the tough questions or turning down requests to ensure the success of organizational projects
  • Ability to break down a complex problem into manageable tasks and prioritize them
  • Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment
  • Exceptional business acumen
  • Exceptional knowledge of current and emerging Digital and Retail technologies and how they could be applied to drive the Indigo business
  • Exceptional knowledge of e-commerce, mobile, social, and multi-channel retailing trends
  • Ability to work independently and in a team environment

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 



Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.


Digital Product Manager, Marketplace & Strategic Initiatives

Home Office
Mid-Senior Level