Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

As the Digital Analytics Implementation Lead, you will contribute expertise in all aspects of Indigo’s analytics and AB Testing implementation, including driving a roadmap of investments to our analytics and testing tool stack, ensuring the analytics and testing needs of the business are met, and championing our data collection practices. You will act as a subject matter expert for Indigo’s web analytics and AB testing implementations to deliver great experiences to our customers.


  • Work closely with Product Owners and agile development teams, to implement analytics  and AB testing strategies at the onset of feature build, and seeing things through to delivery
  • Ensure alignment of data structures (eVars, props, events) across multiple reporting suites, and lead efforts to integrate data from multiple sources into the Adobe reporting suite
  • Support ongoing refinement of processes and documentation governing all aspects of Adobe analytics tagging, implementation, QA and reporting
  • Prioritizing and implementing AB tests and communicating results to stake holders
  • Create dashboards and reports, ensuring a continued focus on outcomes over outputs
  • Support an ongoing roadmap of analytics improvements by identifying recommendations to improve data structure and driving ongoing investment in tooling
  • Work directly with a broad group of key stakeholders, to support decision making and offer insights that help drive overall departmental goals and objectives
  • Clearly communicate findings from requests for analysis of data, adding deeper insights and ensuring proper interpretation of results
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
  • Support driving the Indigo analytics practice to the next level by constantly pushing the status quo and upskilling others around you on analytics best practices
  • Model Indigo’s beliefs and convey a positive image in everything you do
  • Celebrate diversity of thought and have an open mindset
  • Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
  • Embrace, champion and influence change through your team and/or the organization



  • University degree in Computer Science, Information Technology, business, mathematics, or related field
  • At least 2-3 years of experience with companies, agencies and/or client-side using digital analytics tools, developing tagging requirements, analyzing data for data quality issues, cross-partnering QA both pre- and post-launch, ensuring accurate data flow into Adobe Analytics and Adobe Target
  • Clear understanding of the data layer, tracking variables, scope, properties and functionality and experience with mobile app analytics implementations
  • Adept with at least one Tag Management Solution such as Google Tag Manger, Adobe Dynamic Tag Manager, Ensighten, Signal, Tealium or TagMan
  • Proficient with tag auditing tools such as Fiddler, Charles, ObservePoint, WASP
  • Experience with front-end web development technologies (JavaScript, HTML, CSS, JQuery).
  • Proficiency making data visualizations and dashboards using tools like DOMO, Tableau, or Qlik
  • Experience working on customer or end-user-facing digital experiences leveraging Agile methodologies (Scrum, Kan Ban)
  • Strong critical thinking, analytical and problem solving skills, and excellent attention to detail
  • Excellent interpersonal skills and ability to collaborate/negotiate with various technology and business stakeholders, comfortable with asking the tough questions to ensure the success of organizational projects
  • Excellent verbal and written skills to be able to communicate effectively to both a technical and business audience at the senior leadership and the working level
  • Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment
  • A drive to understand the relationships between data and activities, draw conclusions and use critical thinking to validate/verify outputs

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 



Digital Analytics Implementation Lead

Home Office
Mid-Senior Level