Director, Digital Product Design

  • Home Office
  • Director
  • Design

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

WHAT YOU’LL DO: 

As the Director, Digital Product Design you will be responsible for driving the User Experience and User Interface (UX and UI) design of the end-to-end customer experience across all Indigo digital properties including online, mobile and in-store kiosks. This includes:

  • Lead the design of digital experiences, including customer journey mapping, scenario creation, mocks and prototypes for all digital channels
  • Maintain a high level of strategic foresight by identifying customer and business needs, and adjusting departmental and team objectives accordingly
  • Lead the digital product design team including coaching and development, and the assignment of team members to projects from inception through launch and beyond.
  • Establish scalable digital product design practices that deliver a high quality of work across all initiatives, impacting multiple channels and properties, while seeking opportunities to adapt processes to increase velocity and quality of output
  • Oversee the digital design platform including tools and design patterns, enabling the digital product design team to innovate while providing the development team with self-service for routine design work
  • Collaborate with the Digital Creative Director and Design Studio to ensure customer brand interactions are cohesive between digital products and studio-designed marketing and merchandising assets
  • Responsible for the use of data for the design and implementation of user experiences
  • Consult and collaborate with internal stakeholders to shape the user experience
  • Audit customer journey and competition to surface opportunities to improve customer satisfaction, sales and engagement with our brand
  • Advocate for research initiatives, including personas, competitive analysis, A/B testing and other user research by translating customer insights into actionable requirements
  • Lead and facilitate stakeholder alignment workshops using various design methodologies, including co-creation, ideation, sketching sessions, etc. to help educate and inform teams on design topics and trends
  • Work closely with technology and product management teams throughout product cycle, creating new concepts and iterating quickly on solutions when roadblocks are met
  • Model and advocate for broader adoption of design-thinking process across the organization
  • Ensure the execution of team deliverables and adapt team priorities based on changing needs
  • Set/adhere to team budgets, as applicable

Qualifications

WHO YOU ARE: 

  • An inspiring leader with the ability to strategize and bring an innovative approach to product research and design
  • You possess a Masters or Bachelor’s degree in Design or related field
  • You have 10 or more years of experience in product design for web and mobile
  • You have a track record in translating business needs into product experience initiatives in an agile environment
  • Proficient in Sketch, Invision, Framer, and other design tools, as well as design research such as field research, user interviewing, usability and A/B testing
  • Commercially oriented, data-driven decision-maker with deep analytic skills, have sound judgement, and a creative and a proactive approach to identifying and assessing opportunities
  • A strong communicator with the ability to tell compelling stories
  • Not a requirement but you may have experience facilitate design workshops and co-create sessions and design sprints service design and design thinking
  • Ability to share a strong portfolio showcasing user-centered product products / services shipped

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 

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