Job Details

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description


As the Director, Digital Product Design you will be responsible for driving the User Experience and User Interface (UX and UI) design of the end-to-end customer experience across all Indigo digital properties including online, mobile and in-store kiosks. This includes:

  • Lead the design of digital experiences, including customer journey mapping, scenario creation, mocks and prototypes for all digital channels
  • Maintain a high level of strategic foresight by identifying customer and business needs, and adjusting departmental and team objectives accordingly
  • Lead the digital product design team including coaching and development, and the assignment of team members to projects from inception through launch and beyond.
  • Establish scalable digital product design practices that deliver a high quality of work across all initiatives, impacting multiple channels and properties, while seeking opportunities to adapt processes to increase velocity and quality of output
  • Oversee the digital design platform including tools and design patterns, enabling the digital product design team to innovate while providing the development team with self-service for routine design work
  • Collaborate with the Digital Creative Director and Design Studio to ensure customer brand interactions are cohesive between digital products and studio-designed marketing and merchandising assets
  • Responsible for the use of data for the design and implementation of user experiences
  • Consult and collaborate with internal stakeholders to shape the user experience
  • Audit customer journey and competition to surface opportunities to improve customer satisfaction, sales and engagement with our brand
  • Advocate for research initiatives, including personas, competitive analysis, A/B testing and other user research by translating customer insights into actionable requirements
  • Lead and facilitate stakeholder alignment workshops using various design methodologies, including co-creation, ideation, sketching sessions, etc. to help educate and inform teams on design topics and trends
  • Work closely with technology and product management teams throughout product cycle, creating new concepts and iterating quickly on solutions when roadblocks are met
  • Model and advocate for broader adoption of design-thinking process across the organization
  • Ensure the execution of team deliverables and adapt team priorities based on changing needs
  • Set/adhere to team budgets, as applicable



  • An inspiring leader with the ability to strategize and bring an innovative approach to product research and design
  • You possess a Masters or Bachelor’s degree in Design or related field
  • You have 10 or more years of experience in product design for web and mobile
  • You have a track record in translating business needs into product experience initiatives in an agile environment
  • Proficient in Sketch, Invision, Framer, and other design tools, as well as design research such as field research, user interviewing, usability and A/B testing
  • Commercially oriented, data-driven decision-maker with deep analytic skills, have sound judgement, and a creative and a proactive approach to identifying and assessing opportunities
  • A strong communicator with the ability to tell compelling stories
  • Not a requirement but you may have experience facilitate design workshops and co-create sessions and design sprints service design and design thinking
  • Ability to share a strong portfolio showcasing user-centered product products / services shipped

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 



Director, Digital Product Design

Home Office