Job Details

Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.


  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description


As the Senior Product Designer, you will be responsible for driving the vision and design of the end-to-end experience across all Indigo digital properties, including online, mobile and in-store kiosks. 

  • Lead the design of product and feature development from start to finish; including customer journey mapping, scenario creation, pixel perfect mocks and prototypes for all digital channels (online, tablet, mobile, kiosk)
  • Spearhead design research initiatives, including ethnographic research, personas, competitive analysis, A/B testing and other user research by translating customer insights into actionable requirements
  • Conduct usability testing with customers throughout the design process – from early paper prototypes, clickable mock ups and fully functional prototypes
  • Build and refine a scalable design process that can be leveraged within the Digital team; advocate for broader adoption of your process to increase design thinking across the organization
  • Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
  • Proactively identify and anticipate customer expectations and needs
  • Make decisions for the design of your product using qualitative and quantitative data
  • Juggle multiple projects at different stages of development (i.e. concept, build, etc.)
  • Lead and facilitate stakeholder alignment workshops using various design methodologies, including co-creation sessions, sketching, and design sprints
  • Utilize the right medium to communicate your vision, whether it be sketches, mocks, etc.
  • Work closely with technology and product management teams throughout the development cycle, creating new concepts and iterating quickly on designs when technical roadblocks are met
  • Influence the decisions being made by product management by using your deep understanding of customer behavior and your expert design skills
  • Work on strategic and often ambiguous initiatives or problem statements, and use your design process to create a clear north star vision
  • Maintain awareness of and use leading edge product design constructs to ensure Indigo's relevance
  • Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them
  • Be able to jump into any initiative on a moment’s notice and provide meaningful input and take on deliverables (research, wireframes, mocks) without skipping a beat



  • 5-7 years’ of experience in product design for web and mobile channels
  • Bachelor’s degree in related field
  • Proven track record in translating business needs into product experience initiatives
  • Strong portfolio showcasing user-centered product products / services shipped, including new feature/experience development from start to finish and/or full site redesign experience
  • Innovative and creative approach to product research and design
  • Expert in Sketch, Invision, Framer, and other design tools
  • Expert in design research; this includes field research, user interviewing, usability and A/B testing
  • Strategic and analytical thinking with a comfort presenting recommendations to all levels of management
  • Strong communication skills with an ability to tell compelling stories about the work
  • Ability to lead and facilitate design workshops and co-create sessions and design sprints is an asset
  • Knowledge of service design and design thinking is a strong asset
  • Knowledge of Product Management/Product Owner principles is a strong asset
  • Knowledge of various agile methodologies (Scrum, Kanban, etc)

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 


Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.


Senior Product Designer (6 month contract)

Home Office
Mid-Senior Level
Indigo Digital