Digital Implementation Analyst

  • Home Office
  • Mid-Senior Level
  • Marketing

Company Description

Current Indigo employees should apply through the Internal Mobility page using your @indigo.ca email address.

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 200 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

  • We love books and all things beautiful
  • We are Canada’s Cultural Department Store
  • Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

  • We exist to add joy to our customers’ lives each and every time they interact with us and our products
  • Our job is to create joyful moments for our customers
  • We treat each other the way we’d treat a valued friend
  • We inspire each other to do our best work
  • We seek to ignite creativity and innovation every day
  • We give back to the communities in which we operate

Job Description

WHAT YOU’LL DO: 

As the Digital Implementation Analyst, you will contribute your expertise in all aspects of Indigo’s analytics implementation, including driving a roadmap of investments to our analytics tool stack, ensuring the analytics and reporting needs of the business are met, and championing our data collection practices. This is a high data-and results-driven role that acts as a subject matter expert for Indigo’s web analytics, and leveraging data to deliver great experiences to our customers.

  • Work closely with Product Owners and agile development teams to implement analytics strategies at the onset of feature build, and seeing things through to delivery
  • Ensure alignment of data structures (eVars, props, events) across multiple reporting suites, and lead efforts to integrate data from multiple sources into the Adobe reporting suite
  • Support ongoing refinement of processes and documentation governing all aspects of Adobe analytics tagging, implementation, QA and reporting
  • Create dashboards and reports, ensuring a continued focus on outcomes over outputs
  • Support an ongoing roadmap of analytics improvements by identifying recommendations to improve data structure and driving ongoing investment in tooling
  • Work directly with a broad group of key stakeholders to support decision making and offer insights that help drive overall departmental goals and objectives
  • Clearly communicate findings from requests for analysis of data, adding deeper insights and ensuring proper interpretation of results
  • Collaborate with others to drive flexible and iterative solutions, quickly and easily
  • Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
  • Support driving the Indigo analytics practice to the next level by constantly pushing the status quo and upskilling others around you on analytics best practices

Qualifications

WHO YOU ARE: 

  • University degree in Computer Science, Information Technology, business, mathematics, or related field
  • At least 2-3 years of experience with companies, agencies and/or client-side using digital analytics tools, developing tagging requirements, analyzing data for data quality issues, cross-partner QA both pre- and post-launch, ensuring accurate data flow into Adobe Analytics, Analytics Premium and Adobe Target
  • Clear understanding of the data layer, tracking variables, scope, properties and functionality and experience with mobile app analytics implementations
  • Adept with at least one Tag Management Solution such as Google Tag Manger, Adobe Dynamic Tag Manager, Ensighten, Signal, Tealium or TagMan
  • Proficient with tag auditing tools such as Fiddler, Charles, ObservePoint, WASP
  • Experience with front-end web development technologies (JavaScript, HTML, CSS, JQuery).
  • Proficiency making data visualizations and dashboards using tools like DOMO, Tableau, or Qlik
  • Experience working on customer or end-user-facing digital experiences leveraging Agile methodologies (Scrum, Kan Ban)
  • Strong critical thinking, analytical and problem solving skills, and excellent attention to detail
  • Excellent interpersonal skills and ability to collaborate/negotiate with various technology and business stakeholders, comfortable with asking the tough questions to ensure the success of organizational projects
  • Excellent verbal and written skills to be able to communicate effectively to both a technical and business audience at the senior leadership and the working level
  • Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a demanding environment
  • A drive to understand the relationships between data and activities, draw conclusions and use critical thinking to validate/verify outputs

Additional Information

Indigo Books & Music is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available upon request for all applicants with a disability throughout the recruitment process. Please contact Human Resources if you require accommodation. We will work with all applicants to accommodate their individual accessibility needs. 

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